Orbit Baby, Inc., is dedicated to building a global community of confident parents by providing products that offer mobility with intuitive functionality and unparalleled safety. Typical online conversions range from 3% to 5%, whereas livestreaming offers a 10% conversion rate and one-to-one video chat can increase conversions up to 20% to 30% – the equivalent of in-store conversion rates.įor more information on Emplifi’s Live Commerce solutions, visit Data shows Go Instore’s video chat and livestream offerings can increase conversion rates for retailer’s e-commerce operations. In 2021, the company served over 2.7 million unique users and generated over $240 million in sales for its customers. By leveraging our livestream technology and their dark store concept, they’ll be able to reach a multitude of customers and offer them a more personalized shopping experience."Įmplifi’s one-to-one video technology has been adopted by more than 100 global retailers, such as Samsung, HP, DeBeers and Signet Jewelers. "Parents demand the highest quality products for their children, and with Emplifi, Orbit Baby will give their customers better insight into the depth and breadth of their products. "Partnering with Orbit Baby presents an exciting opportunity for us to leverage our technology in new ways and in a unique segment of the market," says Andre Hordagoda, co-GM, Social Commerce, Emplifi. The company will also be operating a dark store in Ventura, Calif., using video technology for product showcases.
ShopStream provides a one-to-many live shopping experience that will help Orbit Baby reach unlimited audiences through interactive live video streaming.
Orbit Baby will utilize several Emplifi live commerce tools to create a multi-pronged e-commerce strategy, including both its one-to-one video chat and ShopStream livestreaming service, working in tandem with their social shopping features. Partnering with Emplifi through Go Instore allows us to better showcase the features and benefits of our products and engage with customers to create long-lasting relationships."
#Orbit baby upgrade
"Our customers, whether they are just starting their parenting journey or looking to upgrade their current travel systems, are relying on us to provide best-in-class products that will keep their children safe and are easy to use. "As an e-commerce only business, we are always seeking to improve the online experience for our customers," says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby.
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